Track: Track 1
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Local SEO in 2026
I wanna talk about how the overall local SEO is changing: the CTR, the SERP, recent updates, GBP, AI and the llm citations. – CTR Is CollapsingOrganic click-through rates for local queries have taken a serious hit. – The SERP Has Been RebuiltReddit & other UGC platforms are showing up much more than usual. Youtube…
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How a Small WordPress Agency Manages Remote Teams Across Time Zones
Over the past several years, Jonathan has built and managed a remote team spanning multiple countries and time zones, helping clients across the United States while maintaining continuous project momentum. Today, many agencies rely on distributed teams to provide development, design, SEO, content, support, and project management services. While remote work creates exciting opportunities, it…
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Decolonizing AI: Designing AI Beyond Silicon Valley
AI is often treated as a buzzword and shown through a polished, flashy lens in the startup and innovation ecosystem, but behind this mainstream narrative lies a more complex reality that is rarely seen or discussed. This session explores what it means to “decolonize AI” by rethinking how artificial intelligence systems are designed, developed, and…
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Human Intelligence in the Age of AI: Success Strategies Beyond Automation
As an experienced professional working at the intersection of education, emotional intelligence, scientific thinking, women empowerment, and management excellence, I have seen one consistent truth: tools may evolve, but human intelligence remains the greatest force behind meaningful progress. In today’s world, Artificial Intelligence is transforming content creation, website management, customer service, communication, and business growth.…
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What WordPress at Scale Taught Me
I have spent four years running WordPress at scale on Altis Cloud. I expected the lessons to be about infrastructure. Looking back, they were just good engineering habits. Assumptions are dangerous, better to seek the data to prove them, even the obvious ones. Unglamorous work pays off when things break. Willingness to understand beyond what…
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The AI Project Brain: Using NotebookLM to Align Business Goals, SEO, and UX
The biggest failure in a WordPress project isn’t a broken plugin — it’s a broken line of communication. When the client’s business goals, the SEO strategy, and the technical implementation aren’t perfectly aligned, the project loses momentum, and the client loses ROI. In this hyper-practical session, Georgia Tan (Co-Founder of Switch Key Digital) reveals the…
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Pivots and Burnout: What I Learned (the Hard Way) That Every WordPress Freelancer Should Know Before Their Next Move
Corporate sales job. Then freelancing. Then SMM coaching. Then email copywriting. Then full-time coaching. I pivoted four times before I found work that actually fit me. Along the way, I got hospitalized with typhoid, hit six figures twice, lost clients I shouldn’t have lost, and almost lost my marriage and my health. Each pivot was…