Georgia Tan is the Co-founder and Head of Search at Switch Key Digital, a pioneering agency specializing in Search Experience Optimization (SXO). With over a decade of experience blending SEO, UX, and CRO, Georgia helps global brands in the finance, health, and SaaS sectors translate technical performance into sustained commercial growth and high-value conversions.
A frequent international speaker on the future of search in the AI era, Georgia has shared her insights at major stages including Chiang Mai SEO and Digital Marketing Europe. In addition to her agency work, she serves as the Director of Marketing for Asia Asset Management, driving strategic growth for a leading APAC financial platform.
Georgia is also the founder of Women in SEO and Digital Marketing (WiSDM), a community dedicated to empowering female leadership in marketing, digital and tech.