I wanna talk about how the overall local SEO is changing: the CTR, the SERP, recent updates, GBP, AI and the llm citations.<\/p>\n\n\n\n
– CTR Is Collapsing
Organic click-through rates for local queries have taken a serious hit.<\/p>\n\n\n\n
– The SERP Has Been Rebuilt
Reddit & other UGC platforms are showing up much more than usual. Youtube is being quoted a lot.<\/p>\n\n\n\n
– Recent Google Updates
2026 March updates that messed up “intent” on the SERP<\/p>\n\n\n\n
– Google Business Profile Is Now a Primary Surface
GBP is a ranking platform in its own. AI-generated business summaries are being pulled directly from GBP data, including services, Q&As, and posts. Review velocity and sentiment have become stronger ranking signals than ever.<\/p>\n\n\n\n
– LLM Citations
ChatGPT, Perplexity, and Gemini are now answering “best [service] near me” queries directly – and they’re citing specific businesses. We wanna talk about “how” and “why” of it<\/p>\n","protected":false},"excerpt":{"rendered":"
I wanna talk about how the overall local SEO is changing: the CTR, the SERP, recent updates, GBP, AI and the llm citations. – CTR Is CollapsingOrganic click-through rates for local queries have taken a serious hit. – The SERP Has Been RebuiltReddit & other UGC platforms are showing up much more than usual. Youtube […]<\/p>\n","protected":false},"author":18806845,"featured_media":4664,"template":"","meta":{"advanced_seo_description":"","jetpack_seo_html_title":"","jetpack_seo_noindex":false,"_wcpt_session_time":1787989500,"_wcpt_session_duration":6000,"_wcpt_session_type":"session","_wcpt_session_slides":"","_wcpt_session_video":"","_wcpt_speaker_id":[4726],"footnotes":""},"session_track":[72],"session_category":[80],"class_list":["post-4931","wcb_session","type-wcb_session","status-publish","has-post-thumbnail","hentry","wcb_track-track-1","wcb_session_category-seo"],"jetpack_sharing_enabled":true,"session_date_time":{"date":"August 29, 2026","time":"3:45 pm"},"session_speakers":[{"id":"4726","slug":"yash-singh","name":"Yash Singh","link":"https:\/\/philippines.wordcamp.org\/2026\/speaker\/yash-singh\/"}],"session_cats_rendered":"SEO","_links":{"self":[{"href":"https:\/\/philippines.wordcamp.org\/2026\/wp-json\/wp\/v2\/sessions\/4931","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/philippines.wordcamp.org\/2026\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/philippines.wordcamp.org\/2026\/wp-json\/wp\/v2\/types\/wcb_session"}],"version-history":[{"count":1,"href":"https:\/\/philippines.wordcamp.org\/2026\/wp-json\/wp\/v2\/sessions\/4931\/revisions"}],"predecessor-version":[{"id":4934,"href":"https:\/\/philippines.wordcamp.org\/2026\/wp-json\/wp\/v2\/sessions\/4931\/revisions\/4934"}],"speakers":[{"embeddable":true,"href":"https:\/\/philippines.wordcamp.org\/2026\/wp-json\/wp\/v2\/speakers\/4726"}],"author":[{"embeddable":true,"href":"https:\/\/philippines.wordcamp.org\/2026\/wp-json\/wporg\/v1\/users\/yashsingh11"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/philippines.wordcamp.org\/2026\/wp-json\/wp\/v2\/media\/4664"}],"wp:attachment":[{"href":"https:\/\/philippines.wordcamp.org\/2026\/wp-json\/wp\/v2\/media?parent=4931"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/philippines.wordcamp.org\/2026\/wp-json\/wp\/v2\/session_track?post=4931"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/philippines.wordcamp.org\/2026\/wp-json\/wp\/v2\/session_category?post=4931"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}